Disney launches new streaming service to rival Netflix

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"Borrowing from one of Walt's greatest strengths takes courage", he added, noting that the service, called Disney+, will demonstrate a lot of that.

Disney+ is scheduled to launch in the US on November 12, 2019 and will cost $6.99 per month (or $69.99 annually). The deal strengthened what was already the entertainment industry's most enviable array of brands, with Fox's National Geographic among the announced Disney+ elements.

Star Wars fans will be excited to know that all of the Star Wars movie will roll out on Disney+ within the first year of launch.

For the young ones and the super nostalgic, content from Disney Channel will have a major place on the service, with Disney providing over 5,000 episodes of TV and over 100 original movies from the channel's history. We also have our first look at the series' logo, which interestingly doesn't feature the main Star Wars iconography. Like the original comic, the animated series will be an anthology.

Currently, the PlayStation 4 is the only system Disney has actually confirmed will be receiving the service. This content will join an impressive collection of more than 7,500 television episodes and 500 films including blockbuster hits from 2019 and beyond. By year five the former will go to 50 but the movie number will remain constant, executives said. Not many details were revealed about the Lucasfilm properties, perhaps because a Disney-sponsored Star Wars celebration is now taking place in Chicago.

Not only will the shows "change and evolve our existing characters", the series will be "introducing new ones in ways that deepen the mythology and significantly impact the future of the MCU", Feige said. A large amount of content will become available for offline viewing. But the biggest announcement came at the end of the event when it was revealed Disney+ would be "the exclusive streaming-video-on-demand home of The Simpsons".

In many ways, it's hard to compare Netflix with Disney because of the widely different types of shows each offers, said eMarketer analyst Paul Verna. Two-thirds of those subscribers will be overseas, the company predicted.

Disney+ will be an ad-free service.

Disney has officially unveiled its Disney+ streaming service. It expects Disney Plus to be profitable during its 2024 fiscal year.

On one of the slides during the presentation, Disney also featured Apple TV, Chromecast, Amazon FireTV, Xbox One, and Nintendo Switch. Or, better yet for the industry, can it grow the market and the average number of services to which people subscribe?

With so many properties under its umbrella, Disney had to find a way to make all of that content easy to find.

For Iger, Disney+ is a bit of a swan song.