Music streaming service Spotify launches in India

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Spotify has launched in India after a years delay over legal issues.

The application is now available for download on Google Play Store and Apple App Store along with Windows 10 and MacOS. Not only will Spotify bring Indian artists to the world, but we will also bring the world's music to fans across India. Spotify pioneered music streaming a decade ago, and has constantly reinvented itself to bring the best music experience to the world, and now to India. Because we have put so much effort and focus on tailoring Spotify for India, we faced a bunch of problems that we had not recognized in other countries " said Owen Smith, Director of Product- Growth, Spotify. In comparison, its rival Apple Music is present in 113 countries. Earlier, Indian users streamed Spotify using VPN services. The service is available on Android, iOS, and the web.

The first month of Premium, just like Netflix, is free but after that, you'd have to pick a prepaid plan, which starts at Rs. 13 for 1 day and goes up to Rs. 1,189 for a year.

In other markets, Spotify Free only offers access to a limited set of playlists.

The company has a monthly subscription plan of Rs 119 and if a user needs to pay for only one month, the company will charge Rs 129. Paytm and UPI are one of the most popular payment methods in India and the localization could reap benefits for the Swedish player. Although users of Spotify Free will have to trudge through advertisements and lower-quality tracks, the platform has made its entire library available to free users for the first time ever. In addition to this, smartphone brands have tie-ups with apps like Gaana and Hungama for free subscription to their services.

The Spotify is the most costlier music streaming service in India.

Here are the subscription plans. The launch comes after months of speculation about a possible India entry.

The company is also offering a student-plan that would cost Rs 59/month.

Batra said while the national number of people paying for music is small, statistics show that there is definitely a growing section of users who are seeing the value in subscriptions. It has been asked to deposit Rs 6.5 crore ahead of its India launch, according to a report in the Times of India.

Spotify will have to work hard to win market share in the country, whose population of 1.3 billion ranks around 120th globally in terms of annual income. Moreover, the packs range from ₹119 ($1.67) per month for Premium accounts, which is quite less when compared with $9.99 in the USA and £9.99 in the UK.

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