Amazon has now sold more than 100m Alexa-capable devices

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Google said Monday that its AI-powered Google Assistant will be installed on 1 billion devices in Android and iOS smartphones, TVs, headphones, tablets and even cars by the end of January.

According to VentureBeat, Samsung will be adding support for Google Maps, Google Play, YouTube, and Gmail, to Bixby 2.0.

So while Google and Apple have their assistants running on possibly billions of devices, Amazon is quickly picking up the pace with different hardware products using Alexa's capabilities.

"By hopping aboard the ride, attendees experience how the Assistant can be helpful in the face of life's twists and turns", a Google spokesman said.

Exactly what this means is now unclear, will they get "deep link access" to the features and functions in some Google apps?

Rather than building the assistant software and associated hardware into its TVs, Samsung will require an existing Google Home or Amazon Echo device to power voice control.

Since releasing the first-generation Echo in 2016, Amazon has dominated the virtual assistant market with Alexa. The information would be pulled from Assistant Connect on a nearby linked smart speaker. When hosting its annual I/O event past year, a Google spokesperson said that Assistant was installed on 500 million devices, including smart speakers, smartphones, smart TVs, smartwatches and other smart devices. It seems that people are addicted to Amazon Echo instead of Google Home since the Jeff Bezos owned company has breached the 100 Million sale. As opposed to iPhones and Android devices which come with these assistant's built in by default. Google also says that it will be working with Sonos to update earlier models with the Google Assistant.

Google may be expanding the powers of its digital assistant for home devices and automotive accessories, but it hasn't forgotten about the smartphone.

The report also predicts that 46 per cent of unit sales of smart displays in 2019 will have built-in support for Google Assistant while a further 40 per cent will support Amazon's Alexa platform.