A while back, Samsung has mentioned that they are in the process of releasing a foldable smartphone early 2019. The third screen is located on the opposite side and allows you to access certain functions when the phone is folded. It can be used as a tablet in its unfolded form, but it can also be used as a dual-screened smartphone once the device is bent. Koh said that his company doesn't just want this device to function like any other tablet when unfolded, but want to introduce applications and capabilities that will differentiate it from other smartphones. "So when the end user uses it - he must admire and say, understand why Samsung did it", he added.
On November 7, Samsung's Developer Conference will kick off and the company will further show off its Bixby-powered speaker called Galaxy Home. It is believed that the new device will launch end of the year, and is not the Galaxy S10 or the company's rumoured foldable smartphone.
It remains to be seen, though, if this change in strategy is going to achieve the intended results. It won't be the foldable Samsung phone either.
Koh previously hinted that the phone was nearly ready but also complicated to develop. We now have another confirmation, straight from the horse's mouth, as CEO DJ Koh sat down for a talk with CNBC.
The screen will reportedly fold in half like a wallet, with the exterior of the device displaying a small bar of information. China's Huawei Technologies and Samsung have been forced to rethink their strategies and hedge against declining smartphone unit sales.
When it comes to Samsung smartphones, Galaxy S or Note flagship models are usually the first to spring to mind, which is not surprising considering they come bearing the brand's latest technology.
Stop teasing us with your folding phone, Samsung.