Mercedes takes on Tesla with fully-electric SUV

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Those models will fall under Mercedes' new EQ sub-brand, along with the firm's mild hybrid and plug-in hybrid machines.

Other established automakers are also pushing aggressively into electric cars. The company never hid the fact that concept was meant to preview the real deal, and indeed, it did just that.

The exterior styling is quite similar to the GLC but with more of an emphasis on drag reduction.

As far as technical data released so far goes, the EQC is powered by a pair of asynchronous electric motors. Even Bentley has plans for an all-electric ultraluxury sedan by 2020. But it may look best at night: The EQC 400 has a "Light Band" LED strip that runs across the top of the front black panel grille and connects the headlamps to the grille, plus a light band in the rear that connects the tail lamps. A slide-open sunroof, heated seats, and regenerative braking come standard.

The interiors get a futuristic feel with rose gold cabin accents.

The 80kWh battery is touted to provide a range of more than 450km, while intelligent navigation and predictive cruise control assist in effective, smart energy management. The concept uses three powerful electric motors - one up front and two in the rear that deliver power output of up to 150 kW to the front axle and 350 kW to the rear. All at the same time as Mercedes was busy revealing the EQC.

European auto industry observers believe that the United States made Tesla will be seriously challenged by the likes of Mercedes Benz, BMW and Audi in the luxury vehicle market and Ford and GMH in the mass market.

For the US market, Mercedes-Benz said the midsize electric SUV is estimated to drive for 200 miles (322 km) on a full charge, according to the EPA's test cycle.

The firm's fully-electric offerings wll number up to 10 by 2022, while more models will gain electrification with petrol- and diesel-electric hybrid systems.

That vehicle had two electric motors with a total capacity of 408 HP and a battery with a modest for a premium brand with a capacity of 70 kilowatt-hours. Mercedes-Benz' range estimate falls short of the 75D's 237 miles, however, despite the EQC's larger 80-kWh battery. "Stay tuned for the live stream, September 4, 6:30 p.m (CEST)", reads the message, which was posted about 9 hours ago on Mercedes-Benz's official Facebook page.