The campaign sent a strong message to Nike's core customers: millennials and younger men in cities. The results showed a wide age gap as voters 18 to 34 years old approve 67-to-21 percent while voters over 65 years old disapprove by a narrow 46-to-39 percent.
In the days after the ad went viral on social media, President Donald stated that Nike was "getting absolutely killed with anger and boycotts". While there was no majority opinion, 49 percent of respondents said they approved of the move, compared to just 37 percent who disapproved.
But many marketers have described the ads as a savvy bet on higher sales from millennials and non-white consumers, an idea that has been supported by some data since the Kaepernick spots were unveiled.
During one of the opening games of the National Football League season last week, two players for the Miami Dolphins knelt during the anthem.
Former San Francisco 49ers quarterback Kaepernick has turned into an activist against police violence and was effectively blacklisted by the NFL after kneeling during the USA national anthem in 2016 in solidarity with the "Black Lives Matter" movement.
The couple does, however, believe Colin Kaepernick had nothing but good intentions and will be remembered on the right side of history in the future. Some people posted pictures cutting their Nike socks, burning their Nike shoes, and #BoycottNike started trending.
Early sales data from Edison Trends show Nike sales are tracking well above this time a year ago.
Earlier this week, one investment analyst called the ad a "stroke of genius". This led to the most prominent Nike athlete in the country, LeBron James, celebrating the big day.
You can read the full breakdown of the poll here. Consumers who identified themselves as conservative opposed the company's decision while liberals supported it. The divide became more pronounced along political lines, with Republicans disapproving 89 to 7 percent, and Democrats approving 79 to 14 percent. SSRS surveyed 1,008 adults nationwide, with a margin of error of plus or minus three percentage points.