IPhone XR: Apple unveils iPhone XR starting at £749

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The iPhone XS, XS Max and XR hope to appeal to those seeking a premium device, while price reductions for the iPhone 7 and 8 will look to attract more price-conscious buyers. It has a similar look to the others but has a 6.1-inch LCD display. There's no home button on any of them - love it or hate it, Apple is putting the fingerprint reader permanently out to pasture.

"Apple Watch has become an intelligent guardian for your health", chief operating officer Jeff Williams said. The Smart HDR is the most hyped feature that takes multiple shots in different exposures and combines them to get the bets shot.

The iPhone XR - the lowest-ranked member of the American multinational technology company's expanding X family of devices - is exactly what it needs to revive its sluggish smartphone sales. The XR will be available in three storage variants - 64GB, 128GB and 256GB, and in five colour variant - white, black, blue, yellow, coral and a (PRODUCT) RED edition as well.

Apple's 12-inch MacBook laptop starts at $1,299. Trying them just after listening to the iPhone XS Max, they don't seem to have the insane, nearly room-filling stereo separation that the Max's speakers do. Meanwhile, the iPhone XS will cost the same as last year's iPhone X ($999). The iPhone 8 starts at $599. In the United Kingdom, the iPhone Xs and Xs Max will start at £999 and £1,099 respectively, with the iPhone XR coming in at £749.

The 2018 Apple keynote in Cupertino on September 12 is expected to cover three new iPhone releases, plus news on the next generation of the Apple Watch. The worst part? These new features won't officially launch until spring. The camera system can also now "dynamically work out scenes and enhance overall photo quality algorithmically", which he believes is something Apple has added to compete with the camera systems installed on the Huawei P20 Pro and Google Pixel 3.

Apple's watch will use new sensors on the back and on the watch dial.

Apple's newest phones feature faster processors and better memory capacities than their predecessor. Yes, it's wider and thinner and has a rotating crown with haptic feedback, so it seems to "click" as you turn it. Thanks to this ability, it can also call emergency services when a fall is detected unless the user tells it not to do so. The latest wearable also touts a built-in (and FDA-approved) EKG sensor to help diagnose heart diseases and other conditions.

"I believe Series 4 will sell better than all previous models".

Preorders begin on 14 September, with the device becoming generally available on 21 September. At the launch, Apple called it a "breakthrough". The company will buy your old devices if they're in good condition or recycle them for free if they're not usable. The watch will also monitor for irregular heartbeats and can detect when the wearer has fallen, the company said.