Although both the 13-inch and 15-inch MacBook Prowere just refreshed with Coffee Lake processors in July, the announcement was given little fanfare compared the grand reveals new iPhones and Apple Watches are given.
If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time a year ago. But the short story is that the iPhone XS Max has pretty much the same specs as the regular iPhone XS, except it's bigger. The iPhone Xs starts at $999 for the 64GB version, while the Xs Max will cost $1,099.
Photos on the new phone will have a 60% greater dynamic range than the iPhone X.
As with the iPhone X, the new phone has a screen that runs from edge to edge, an effort to maximize the display without making the phone too awkward to hold.
The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red.
Apple plans to supersize its iPhone lineup, announcing two new models with its largest screens ever: a lower-priced device with a 6.1-inch LCD display and a pricier one with a 6.5-inch display using more advanced, OLED technology, according to people familiar with the plans. The Apple Watch Series 4 now has a 30% larger edge-to-edge display. The phones come in three colors: silver, space gray and gold. In addition to the Apple site leak, those model numbers have also been referenced in OtterBox case listings. A new S4 chip promises to give the watch the same battery life but nearly double the functioning speed. Combine with all of the other health features and the Apple Watch is becoming a seriously impressive device for helping you stay healthy. Williams said the new Apple Watch could help detect atrial fibrillation (an irregular heartbeat), although he hedged that it won't "catch every instance". It also has a single-lens camera and is made with aluminum.
The removal of the headphone dongle listing on Apple's iPhone product pages was first spotted by The Verge. Both include an OLED Super Retina screen, front-facing Face ID camera, dual rear-facing cameras, 802.11ac Wi-Fi, Bluetooth 5.0, stereo speakers, and NFC support for Apple Pay contactless payments.
New photography feature SmartHDR takes four shots at multiple exposures, including long exposure, and uses artificial intelligence to select the best picture as the final presented image. It's a big deal for budding photographers who aren't familiar with the nuances of shooting professional-looking portraits with their smartphones. The cheapest phone in the iPhone line up is the iPhone 7, starting at $449. The updates allow users to play multiplayer AR games.