Despite the potentially devastating hurricane being downgraded to category two on the five-step Saffir-Simpson scale, the governor of Georgia has joined his counterparts in Virginia and the Carolinas in declaring a state of emergency. A storm surge warning is out for the same stretch of coastline.
Recent forecasts show the likely path of the hurricane and surrounding storm to head southwards after smacking into North Carolina and SC.
The storm is expected to slow down, stall and then perhaps wander just off the Carolina shore as it nears the coast Thursday, Friday and Saturday.
Steering currents - around clear weather high-pressure systems and stormy low-pressure systems - redirect hurricanes, with the clear weather systems acting as walls that storms have to go around.
Dave Clark, senior vice president of operations for the Seattle-based tech giant, tweeted Wednesday about how Amazon teams are already "forward deploying" relief supplies to fulfillment centers closer to what is expected to be the point of impact in the region.
It's unclear exactly how many people fled, but more than 1.7 million people in the Carolinas and Virginia were warned to clear out. "It's time for our citizens to be a part of the team".
"Heed the warnings", Mr Byard said.
Hurricane florence is the most powerful storm to emerge from the 2018 Atlantic hurricane season. "It wants to get stronger", he said of the storm. "This is not just a coastal event".
"I can't emphasize enough the potential for unbelievable damage from wind, storm surge, and inland flooding with this storm".
Predicted rainfall totals for Hurricane Florence.
"The water could overtake some of these barrier islands and keep on going".
"He was thinking of coming here until this morning, and now he asked me if I wanted to come up there", he said. "All you have to do is look up at your ceiling, and think about 12 feet (of water). It's an extremely risky, life-threatening, historic hurricane".
"The time to prepare is nearly over", North Carolina Governor Roy Cooper told a morning news conference.
"In Florida, we are fortunate to have the best emergency management professionals in the world to respond to disasters in our state and to help other states during times of emergency", Scott said in a statement.
More than 1.5 million people living on the US East Coast have been ordered to leave their homes as Hurricane Florence heads towards them.
North Carolina farms are moving livestock to safety.
Hurricane Florence is continuing to move west-northwest and is still forecast to hit North Carolina and SC, bringing destructive storm surge, rains, and wind.
Hurricane preparations should be rushed to completion as soon as possible.