Simply point your browser to the Apple Special Event web page, and you'll be able to watch the live stream. You can watch the livestream of CNET's coverage below, or you can head over there for a liveblog of all the big announcements.
But when the event began, it became clear the whole thing was a set-up. Apple claims that despite that, the glass frame is actually tougher.
Apple said that the watch is FDA Approval, but (plot twist) it is only available in the United States this year.
What Should We Expect?
The sitemap clearly shows the names iPhone XS and iPhone XS Max - referring to the premium handsets Apple is expected to announce later. Which means that September's event is definitely not going to be all about the iPhone XS, iPhone XS Max (or whatever its called), and the 6.1-inch iPhone with an LCD display. A new gold colour will be available alongside last year's grey and silver.
These cases were available in colors like White, Midnight Blue, Product Red, Taupe, Black, and Stone.
But on to what you really came for - Apple's new products.
We'll find out more from 6pm but this event is unlikely to be just about the iPhone.
One final device we could see unveiled today is a new iPad Pro which could get one of its most radical updates in years.
The OS, Watch OS 5 is also due for release in this event with several new features. It's possible that it launches today, but still a complete unknown. Assuming these leaks are as they seem.
While dual SIM cards have been around for years on Android phones, the addition would be new to the iPhone.
While the iPhone has made Apple the world´s most valuable company, worth more than $1 trillion, it has slipped to third place among smartphone makers as Chinese-based Huawei has grabbed the number two spot.