Prime Day caused Amazon's website to crash in a few minutes

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Last year, the Amazon Echo Dot was the best-selling Prime Day product, but this year our bets are on the Amazon Echo Show to take the top spot, as it's on sale for $129 ($100 off the standard retail price).

A view of the new Amazon logistic center with the company's logo in Dortmund, Germany November 14, 2017.

Packages ride on a conveyor system at an Amazon fulfillment center in Baltimore on August 3, 2017.

Shoppers in the U.S. and elsewhere are struggling to access Amazon's website as one of its biggest annual sales, Prime Day, gets underway. "Something went wrong on our end". The annual sales event has been wildly successful for Amazon over the past few years, but 2018's started with a fizz and a pop, not a bang. The stock ended the day up 0.52 percent to $1,822.49, but slid 1.5 percent in extended trading in NY. This year's Prime Day is planned to last for 36 hours - six more hours than last year. That will at least get you Prime Day deals.

And you're guaranteed savings on certain products so let's get to it.

Shoppers took to social media to complain that they couldn't order any items. By about 4:30 p.m., many Prime Day links were working.

Talking about the exclusive announcements, the first day of Amazon Prime Day sale is expected to witness over 200 new products. It was also hoping parents would use the deals event to jump start back-to-school shopping.

About half of Amazon's sales are from its Marketplace, which hosts third-party sellers, and it's been trying to add more of them to its mix to broaden its selection.

BACK TO SCHOOL: The company is making a big push in school supplies for Prime Day.

Amazon workers in Germany, Poland and Spain announced that they would strike in the middle of Prime Day, as a protest to point out they are underpaid, overworked and that Amazon has repeatedly fought efforts for collective bargaining by its staff.

"From Amazon's perspective, Amazon Prime members improve with age", said the firm's co-founder Mike Levin.