Amazon Prime Day Problems: Site Crashes As Shoppers Search For Deals

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The company didn't release a dollar figure for sales; last year, Amazon announced only that the 2017 Prime Day sales were up 60% from the year prior.

Thousands of Amazon employees in Europe are striking over salaries and benefits in a move that coincides with Prime Day, the U.S. online retail giant's biggest annual shopping event. The company has also been running influencer campaigns on the social-media platform in anticipation of Prime Day, so some of the growth is a reflection of that, says Maggie Cheung, Tomofun's co-founder and chief marketing officer.

Amazon issued statements Tuesday and Wednesday, saying Prime Day sales in the US grew faster than past year within the first 10 hours of the annual sales promotion. By its reckoning, Prime Day sparked far more desktop display ad impressions than it did a year ago, including 566.3 million non-house ads, and 1.67 billion house ad impressions.

This year's Prime Day is expected to bring in $3.4 billion for the company, up from an estimated $2.4 billion a year ago, according to retail research firm Coresight Research.

Prime Day discounts don't last long and are often limited in quantity. Many other chains offered sales and promotions to try to capitalize on the Prime Day spending.

Other retailers like Best Buy, eBay and Microsoft are also cashing in on the tech side of the shopping day.

Amazon has essentially created a new shopping bonanza in the same vein as Black Friday and Cyber Monday, through its Prime Day event that takes place each July. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Amazon welcomed more new Prime members on July 16 than any previous day in Amazon history. For 2018, Prime Day was available in 17 countries with Australia, Luxembourg, the Netherlands, and Singapore taking part for the first time.

Amazon's website has run into some snags quickly on its much-hyped Prime Day. Among them, a Fingerlings unicorn doll whose horn lights up and a Delta kitchen faucet that can be turned on through Amazon's Alexa voice assistant. Well many of them are going to need storage, and Amazon has a big SanDisk sale to address all of your removable memory needs. Indeed, traffic was so overwhelming in the first few hours of Prime Day that the website was temporarily unavailable.