How Apple plans to help you spend less time on your phone

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After leaving the stage, Apple chief executive Tim Cook told CNN he was shocked when he used the new tool in iOS 12 to track his own iPhone usage.

Another important part of iOS 12 is digital wellness.

Apple unveiled new steps to make it hard for advertisers to distinguish among users, building on its effort, begun previous year, to prevent such tracking.

The photos app will become more dynamic, offering search suggestions such as "hiking" and categorising events by place and time, with a separate "For You" tab offering suggestions for edits or people you may want to share images.

The long and tedious process of removing apps from the memory on iPhone X led many users to think that Apple was discouraging them from doing this on a regular basis. With App Limits, Apple's also going to expand some of its parental controls, so parents can restrict how long their kids spend in certain apps, or certain types of apps. Users will also be able to trigger "Do Not Disturb", which will silence notifications altogether.

Measure is a new app from Apple, coming in iOS 12, that lets you measure objects and spaces using your iPhone or iPad. The new feature is a Bedtime mode to help people get a better sleep.

Apple's SVP of Software Craig Federighi begins the keynote segment on AR (Augmented Reality) at the 15:22 mark of the video below. For instance, you might program Siri to pull up a live traffic report and your favorite driving music after saying "Siri, I'm heading home".

"In iOS 12, we're offering our users detailed information and tools to help them better understand and control the time they spend with apps and websites, how often they pick up their iPhone or iPad during the day and how they receive notifications", said Craig Federighi, Apple's senior vice president of Software Engineering.

Similar to iOS 12 and the earlier software versions of Apple, macOS Mojave has a predominant focus on privacy and security. With it, iPhones users can see how much time they're spending on their phones and for what.

With new iOS 12, Apple has made significant improvements in native apps. iBooks has been renamed Apple Books and the Book Store has been designed on the lines of App Store. Also of note is that FaceTime is gaining support for group chats that'll support up to 32 participants at once. And that exposure should lead to curiosity around what other iOS AR apps are available. The feature appears similar to Workflow, an app Apple acquired a year ago. You can set a timer to turn off "Do Not Disturb" or you can also apply location-based timer which will turn off the feature when you leave a particular location. Developers can view daily sales reports, payment calendars, historical sales, and more. It'll be available on the Apple Watch Series 1 and later, so anyone with an original Apple Watch will remain on watchOS 4. Taken together, these new features are an effort by Apple to address concerns about smartphone overuse.