Total year-over-year global smartphone shipments increased 2 percent, reaching 345.5 million units in the first quarter of 2018.
The companies are arguably the two most newsworthy smartphone brands in China today - but for very different reasons.
We already know Q1 2018 global smartphone shipments declined compared to the same three-month period a year ago, with OPPO in the OEM lead in China, and Xiaomi the overall top vendor of India, while Samsung continued to lead the regional "premium" chart. Both saw a decline in the quarter as a result of the China market slowdown. Part of this facility will also be used for the new sub-brand.
iTel entered the top 10 smartphone market for the first time.
Notably, Huawei shipments grew 14% YoY in Q1 2018 even though growth in China slowed considerably.
Apple slid to the second spot this time with a market share of 15.1 percent and shipped 52.2 million smartphones globally. Chinese companies continue to offer value-packed devices at a fraction of the cost, while market leaders Apple and Samsung are responding with multiple offerings. But shipments of iPhone X, its new flagship model, declined severely. On the finish of final yr, it broke Samsung's (SSNLF) six-year dominance of the nation's fast-growing market.
Apple has also started assembly of iPhone SE models at a Wistron facility in Karnataka, India, that has reportedly also started building more affordable iPhone 6s models as well. ASP's fell compared to the previous quarter due to the greater mix of iPhone 8, 8 Plus, and older iPhones during the quarter.
It is a well-known fact that Xiaomi has been giving the sleepless night to a lot of its competitors and majority have tried to match their device specifications and pricing to that of latter.
Oppo Mobiles has unveiled the name of its new sub-brand - Realme. The company reported strong sales in India and China with a growth of 51% and 134% respectively.
According to company sources, the upcoming Realme 1 smartphone is specially created for the youth. "China's smartphone market may see a short period of stagnancy as vendors refocus on research and development, relying on new use cases to excite refreshes rather than spending heavily on the channel and marketing". The bad news is that global smartphone shipments are falling.
Xiaomi now accounts for over 30% of India's smartphone gross sales, in accordance with trade estimates. It's pretty clear that Oppo wants to capture the budget smartphone market in India which now is being dominated by Xiaomi. However, seasonality took its toll, driving shipment volume down by 11 percent quarter over quarter. The tagline of the Realme 1 is called "power meets style" that is apt given the technical features of the phone that are impressive with a 6.2 inch Full HD display, an Octa Core Helio P60 processor with 4GB RAM of memory along with 128 GB internal storage which is expandable upto 256 GB.
The sales figures for the Chinese manufacturers have increased in regions like Europe and the Middle East and Africa.