Zuckerberg assures Congress that Facebook is not listening to users' conversations

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Zuckerberg said he took personal responsibility for the fact that 87 million people's personal data was improperly shared with Cambridge Analytica, a firm which worked for Donald Trump during the 2016 presidential campaign. If Facebook did, it could be fined $40,000 per infraction. I don't want anyone to be unhappy with our services or what we do as a company. And on Tuesday, it announced the launch of Data Abuse Bounty, a reward for people who turn in app developers that are misusing data.

"The claim that Facemash was somehow connected to the development of Facebook - it isn't, it wasn't, and Facemash isn't running", he said. "There are two sides of Facebook, one is Facebook itself and the other is a tool for individuals to share their information with particular people and particular communities". Most Americans appear to be paying attention to the news; 76 percent of the survey takers were at least "somewhat aware" of the Cambridge Analytica controversy.

Technology journalist for The Guardian Alex Hern, who covers Facebook extensively, wrote on Twitter: "It is unthinkable to me that Zuckerberg is not familiar with the concept of "shadow profiles", and the absence of a straight denial that they exist is probably the strongest evidence that yes, Facebook continues to maintain shadow profiles". The premise of the site was to let users on campus compare images of two women, side by side, and then vote on which one was most attractive.

An estimated one in 50 Australian Facebook users are thought to have their data leaked.

The way things are going, it looks like Zuckerberg will have to dust himself off for a progressively harder time with the US Congress in the coming months.

Laidlaw said this shocking Facebook scandal is specific damage but says there are other general ways that "chill" participation online. The social network recently started notifying users who had their information scooped up.

Lujan: It's been admitted by Facebook that you do collect data points on non-[Facebook users]. My question is, can someone who does not have a Facebook account opt out of Facebook's involuntary data collection? You can also use it to guide what you do with your data in the future.

Zuckerberg said he believes the company collects "different data for those" and would follow up with further details - a line he frequently fell back on when he didn't provide a direct answer. So a researcher built a personality quiz app under those guidelines, and people used the app - and in doing so, allowed it to harvest anonymized data from their Facebook profiles.

Everson's comments reiterate similar comments Zuckerberg made during his testimonies in which he said that Facebook hasn't noticed a significant drop in Facebook users nor a decline in current user activity on the social network.

Zuckerberg disputed the assertion, attributing the Diamond & Silk situation to error on the part of moderators, saying: "I wouldn't extrapolate from a few examples to assuming the overall system is biased".