Starting in the U.S., advertisers who wish to run political ads will need to confirm their identity and locations - this will expand to other countries in the months to come.
In Instagram, the unsend feature works differently.
"We're committed to getting this done in time for the critical months before the 2018 elections", he said.
Facebook Messenger now offers a Secret Conversation mode where users can set a timer on when messages will be destroyed. This may take some time. "We should have done this sooner - and we're sorry that we did not", the spokesperson added.
Facebook's move against AggregateIQ also comes just a few days before Zuckerberg is scheduled to testify at hearings on Capitol Hill, where legislators in the Senate and House of Representatives will question him on the widening scandal.
The Sony messages included critical remarks about movie stars and others in the entertainment industry. "We did so in full compliance with our legal obligations to preserve messages".
But tampering with users' inboxes without disclosure has struck many users a violation of Facebook's power. Users on the other end are not notified.
Facebook had said that executives' messages were deleted in the name of "corporate security", but now the social network has once again been forced to apologize to users. Though Facebook asked for the data to be anonymized, it reportedly wanted to implement cryptographic techniques that would allow the researchers to match data sets. We're hoping the Facebook unsend option will not have a time-frame. After the timer expires, everybody in the conversation is notified when the conversation will expire. In addition, it has vowed to disallow Zuckerberg from using the feature until it rolls out to everyone.
Facebook will also label them and advertisers will have to show who paid for them. Presently, this is not a "convenience' available to all Facebook users, even for the accidentally sent messages". "By increasing transparency around ads and pages on Facebook, we can increase accountability for advertisers - improving our service for everyone".
Tick the box next to any apps you'd rather delete and then select "remove". Disappearing messages are Snapchat's bread and butter.
- Facebook in its post said that it believes one of the ways most users could have had their accounts scraped is through search and account recovery, which could have been abused by malicious actors by submitting phone numbers or email addresses they already have.