The timing coincides with all the criticism that Facebook has gotten along with the Cambridge Analytica scandal. There were also over 1 million people affected in each of the Philippines, Indonesia, and the UK.
Cambridge Analytica whistleblower Christopher Wylie previously estimated that more than 50 million people were compromised by a personality quiz that collected data from users and their friends.
Asked by host Savannah Guthrie if Facebook users can expect more data breaches to be revealed in the coming months, Sandberg said: "Yes, that's certainly possible". This let developers create tools for Page owners to help them do things like schedule posts and reply to comments or messages. "We could go to a model that we are more like TV, and we just show the same ad to everyone. We did so in full compliance with our legal obligations to preserve messages", the company said. Two, even those running large pages will now need to be verified making it tougher to run pages via fake accounts thus escaping accountability. "They gave us assurances and it wasn't until other people told us it wasn't true".
In other words, Facebook is scanning all of your Messenger conversations and deciding what should-or shouldn't-get passed on to the recipient.
Facebook also banned apps from accessing the member list of a group. Those ads targeted Facebook users on hot-button subjects including gun rights, gay rights, religion and presidential candidates Trump and Hillary Clinton.
Facebook said the work had "not progressed past the planning phase" and said it had "not received, shared or analysed anyone's data". A lot of users has left the platform claiming that it is not secure enough to handle the users around the globe. If they want, they can shut off apps individually or turn off third-party access to their apps completely. For its part, Cambridge Analytica disputed Facebook's figure. Sandberg's announcement is part of an effort by Facebook to monitor and stop such practices, although she told Perino that the social network's size-about two billion users-makes it hard to do so.