All the glitz and glamour of the 90th annual Academy Awards was not enough to overcome a cool reception from US audiences.
Usually tied to the success of blockbuster movie hits, normally no fewer than 30 million people tune in on the big night to see the outcome of movie nominees. The Canadian star already holds the record as the oldest victor of an acting Oscar after taking the award for best supporting actor in 2012 for the film Beginners.
If only he had been nominated for all of the movies that he was in over the past year. "Why do we support them?"
"Every year there seems like there is an issue that Hollywood has chosen to lecture the country on", media consultant and former network executive Preston Beckman told the Los Angeles Times.
In a tweet that appears to mock the 90th Oscars which held on Sunday, President Donald Trump has said it was the lowest-rated Oscars in history. Host Jimmy Kimmel joked about Vice President Mike Pence and accused sexual assaulter Harvey Weinstein. I was a kid enamored with movies growing up in Mexico, I thought this could never happen. After the Netflix-produced documentary about the Russian Olympic team cheating scandal, "Icarus", won the Oscar as the year's best documentary, how many people left the awards show to watch the documentary?
The previous record low was in 2008 when 32 million viewers watched a hastily organised ceremony that proceeded just days after the Writers Guild of America's strike had ended.
Kimmel wasn't the only one getting political throughout the night. Stars sported black attire for the evening to stand in solidarity with the Time's Up movement, while Sunday evening's Academy Awards red carpet was a vivid runway. With that kind of history in the rear-view, it's easy to see how some people might not want to watch a show that will nearly assuredly turn out to be more tiresome and predictable than the previous one. The 2018 victor for best picture, "The Shape of Water", has earned $57.4 million at the box office in the USA and Canada, making it the highest-grossing honoree in the category since "Argo" in 2013.
Among the widely seen films that were shut out of high-profile Oscars nominations were Star Wars: The Last Jedi, Wonder Woman, Guardians of the Galaxy Vol. 2, Beauty and the Beast and The Fate of the Furious.