McDonald's to Flip Arches Upside Down to Honor Women

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Upside-down arches will replace right-side up golden arches for the first time in the brand's history to honor the "extraordinary accomplishments of women everywhere", Lewis said.

Wake County has two of them - the Poole Road location in Raleigh and another in Zebulon - according to Doris Huebner, whose family owns 13 McDonald's stores in Wake, Johnston and Harnett counties.

Although the move was meant to honor "the extraordinary accomplishments of women everywhere", some consumers took to social media to point out the implications of flipping the "M".

The chain also highlighted how six in 10 of its restaurant managers are women - but that didn't stop many online commenters branding the move a hollow stunt. "McDonald's takes pride in diversity and proud to share the same today", McDonald's spokesperson Lauren Altmin said.

"It is a true honor", Marshall-Rice said. From mothers to history makers, this is a day to focus on the strength and fierceness of women in every corner of life.

Meanwhile, other Twitter users pointed to the hypocrisy of the chain celebrating women's day while continuing to underpay its staff.

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Inc. All rights reserved. This material may not be published broadcast rewritten or redistributed

The Warrensburg location received signage, bags, cups, shirts, hats and more with the upside down M to celebrate the day.

They're not wrong, but it's not a bad thing that the company actually recognized the day.

Other companies also plan to mark International Women's Day in some way to broadcast their commitment to gender equality. "Without women, there would be no McDonald's", the company said.

The California franchise has led the corporation to follow suit on its digital and social media platforms, including Twitter and Instagram.

"To highlight this injustice Liberation has made a decision to apply the same difference to its sale price for a day, meaning 50 cents more for men", it said, adding that profits from the operation would be donated to France's non-governmental Equality Observatory.

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