Google reportedly plans to revamp its store with Assistant as the focus

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Another product category this year was smart speakers which were either powered by Google Assistant or Amazon's Alexa, though it does seem that there were more speakers or devices with Google Assistant integrated into them. LG showed people controlling air conditioners, lighting and other devices with "Hey Google" spoken commands.

Further, Google has also announced that they will make its Google Assistant service available to more smart displays in the future. Other models will also get Alexa support beginning in 2019. "Google has many more moving forward there are question marks about how long Amazon can sustain the growth". Google Assistant is being introduced into Android Auto equipped vehicles including certain offerings from Ford, Holden, Honda, Mitsubishi, Nissan and Subaru.

Google, which has not traditionally had a big presence at CES, was out in a big way as it plastered Las Vegas with its ads in a bid to show that Google Assistant is indeed everywhere.

According to sources close to the matter, Google is toying with the idea of launching a revamped online store in February. Playing both sides, Panasonic also showed how it is bringing Google Assistant technology to cars as well.

Google Assistant has always been playing catch-up to Amazon's artificially-intelligent (AI) digital assistant Alexa. The technology was packed into a variety of smart home products, ranging from speakers and radios through to lamps and vacuum ... The Google Assistant recently pushed to LG's Smart Speakers. However, when it comes to the company's refrigeration units will use Alexa. With a display, Google Assistant will be able to play a YouTube video, search for map directions, call a cab and track it, as well as pull up images through Google Photos.

"As we continue to evolve Android as a platform for consumers and across industries, leveraging the expertise from a partner like Panasonic allows us to deliver automotive-grade in-vehicle experiences", said Patrick Brady, VP of Android engineering at Google.

Microsoft and Magic Leap have been teasing us with their augmented reality (AR) goggles for years, but clearly, these products in the form of the HoloLens and the Magic Leap One are not yet ready for prime time.