It is the only TV technology to create colour like this.
One of the unique advantages to such a display is that according to LG, it can be rolled up and hidden when not in use.
CES is the first platform of choice for companies around the globe to showcase their upcoming products and future technologies.
LG Electronics (LGE) dominated the OLED TV market in 2016, accounting for around 92 percent of all units shipped, while several Chinese brands accounted for most of the remaining shipments.
We're not sure how much LG's new 88-inch 8K OLED display will cost, but we can expect it will be expensive for most consumers.
The front of the 4k OLED display works and looks just like a regular TV screen.
LG hints that in time the giant TV set might be truly portable, making it a handy alternative to projectors for businesses and the perennially indecisive.
The big daddy is the FZ950, which was shown off at the press conference and offers some key traits including Panasonic's new HCX Video processor, which the company claims helps the panel display Hollywood-level accuracy - in fact, the company claims the TVs are "Hollywood-tuned".
LG's signature "wallpaper" TV is still the range topper and it's OLED, but LG didn't ignore its Ultra HD (UHD) TVs.
LG Display said it plans to expand production of OLED displays through its investment in China.
LG will integrate its A.I. platform across its full product lines, including smart TVs, refrigerators, washers, dryers, ovens and other home appliances, as well as systems for connected cars.
Call buying is nothing new on Universal Display.
LG Display is the sole large-size OLED manufacturer now, as Samsung has already shifted its focus to QLED TVs.
Also, the foldable feature isn't the only USP of the TV given that it also excels in its primary role as well, that of a TV in the first place.