Stores are hoping deals and excitement bring shoppers to stores and to their sites for Black Friday, one of the biggest shopping days of the year. The manager at Kohl's says they were as busy at noon Friday, as they were Thanksgiving night at 6 p.m.
"Between shopping online and in person, we're getting the deals we want without the pressure of fearing we're going to lose out of a present", said Tina Johnson, who drove almost an hour from Wilkes County to be at Hanes Mall before its 6 a.m. opening.
Places like West Acres Mall were packed with people all day trying to get bargains.
So, despite the lack of chaos, it looks like the attraction of what's known as the busiest shopping day of the year is here to stay. "It gets people out", says Tidwell. They wanted to enjoy their Thanksgiving with family and each other instead of shopping Thursday. "You also get five off thirty or ten off sixty", he says. And you can see there's a lot of people shopping here right now there's a lot of people with shopping bags.
They had been up all night looking for good deals at the mall and other locations for Christmas gifts.
Customers who showed up to local shopping malls like Cielo Vista as early as 6 a.m. didn't have to fight the crowds or the parking lot.
"This Black Friday is stimulating the economy, our sales are up for the day, we are doing fabulous".
"I don't like it", she replied when asked about the trend toward stores opening on Thanksgiving. That line stretched past the carousel, around Santa's workshop and close to Auntie Anne's Pretzels.
She was scheduled to work a shift at The Gap at 9 p.m. but made a quick trip to Old Navy, drawn by half-off sales and the promise of "cheap clothes". Coles, who was born and raised in Roanoke, is home visiting family for the holidays and said they go shopping as a group every year because the trips are always getting better. There's more shoving, people will steal your carts. She says some of the deals have been too good to pass up.
"She saw him on the way in and she got so excited", Anna Mathis said of Julia.
"We came out to spend time with family and have fun".