Hugh Hefner, the founder of the Playboy empire, died Wednesday evening at the age of 91, leaving behind a brand worth millions and a fortune that accumulated - and diminished - over decades. Hef's contemporaries include jazz musician Buddy Rich and Canadian Playboy Playmate, Dorothy Stratten, who was murdered in 1980. In the 50s, Hefner was the host of the television show "Playboy after Dark", as he built a sexual revolution.
So it's understandable that the Playboy founder's ex-girlfriends are paying tribute to the media mogul following his sad passing. Celebrities including Jenny McCarthy and Kim Kardashian West tweeting out their condolences, both ladies were on the cover of the magazine.
Anderson went on to write about the last time she saw Hefner. But the Playboy lifestyle was sexist, treating women as collectible sex objects. Published in more than 20 countries, Playboy has become the largest-selling men's magazine, which, along with other products featuring the company's trademarks, brings in more than $1 billion annually.
But the Playboy brand was a success and introduced everyday Americans to Playboy bunnies, Playmates of the Month and nude centerfolds.
Hefner actually revealed his burial plans in a 2000 interview in his own magazine. "Thank you for making the world a better place".
Hefner started his business in 1953 with a $600 loan and $8000 from different investors, including his mother. "U are a class act and I will always have gratitude for your kindness". The couple divorced after ten years of marriage.
"Staying young is what it is all about for me".
"The Crooked Man" - was intended to break down the prevailing prejudices of the time, and it made a big stir.
He was 82 at the time.