We Tested Out Apple's New Animated Emoji - and Holy Sh*t, We're Addicted

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Also announced was iPhone X-pronounced 'ten'- featuring an all-glass design and an OLED Super Retina display.

Fortunately, iPhone 8 and iPhone 8 Plus are also attractive, particularly for those that want Touch ID and the same form factor as the iPhone 7 and iPhone 7 Plus. "One out of 1 million will probably unlock the phone using Face ID". It comes in three colours-silver, space grey and new gold finish that looks like a hybrid between gold and rose gold. It has a flood illuminator, infrared camera, proximity sensor, ambient light sensor, a 7MP camera, and a dot projector. Apple iPhone X is powered by the company's latest six-core A11 chipset. Plus, it's sleek AF (I'd much rather have a charging mat next to my bed instead of an old, fringed charging wire).

Apple spent a significant amount of time hyping up its 12-megapixel dual cameras with image stabilization.

The new top end Apple iPhone offering has glass on both the front and the back, and it has "surgical-grade" stainless around the sides which is no different from several other smartphones out there.

After months of rumours, leaks and speculation Apple has finally revealed its all-new iPhone X. Earlier this year, Samsung also beat Apple to the punch with its own edge-to-edge "infinity displays" and facial recognition capabilities in the Galaxy Note 8 and S8 smartphones. Imagination has been trying to curb the financial fallout by putting other business units up for sale. The new Animoji mirror the expressions captured by the true-depth camera, based on over 50 pre-mapped muscle movements. It's exciting because it's the most radical redesign of an iPhone yet, tying together a number of key trends in the industry and adding to a level of polish that will attract legions of Apple fans to upgrade, and spend another couple of years in the iCycle.

The event began with the voice of Steve Jobs, talking about how Apple will hold on to its legacy.

"It is exciting but I'm not fully convinced", Tarun Pathak, Associate Director, Counterpoint Research tells BGR India.

It's easy to forget how revolutionary the full touchscreen of the iPhone was in 2007 and how much it has changed since then.

Also gone is fingerprint authentication. That will no longer be a reality for a X user.

Siri will also work over cellular, even without your iPhone nearby, thanks to the improved S3 processor and W2 wireless chip. At the time of writing it is iOS 10.3.3 - [Download Link].

The iPhone X has two versions: the 64GB edition, to cost NT$35,900 (US$1,196) in Taiwan, and the 256G edition, which will be priced at NT$41,500, making it the most expensive new model in the iPhone's 10-year history.

The front of the iPhone is all screen. With aggressive new rivals such as Huawei on its tail, Apple needs to maintain its famously high sales margins, which reach almost 50pc of the overall phone's cost.