Want to buy an iPhone? There are too many choices now

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Apple today unveiled the new processor powering the new iPhone 8 and iPhone X - the A11 Bionic.

The phone uses the new A11 Bionic chip, and does away with the home button. We've got you covered.

The iPhone X is Apple's not-so-discreet foray into the future of smartphones. The screen measures 5.8-inches diagonally.

"It is all screen", said Phil Schiller, senior vice president of worldwide marketing at Apple Inc.

The new model also debuts Apple's new Face ID security system, which replaces the fingerprint-based Touch ID of previous iPhones with a scan of the owner's face.

The iPhone 8 and iPhone 8 Plus will come in two storage options - 64GB and 256GB. iPhone 8 price starts at $699, whereas that of the iPhone 8 Plus will begin at $799. The iPhone X will feature what's known as a OLED display, which is also known as the 'Super Retina Display', offering up more accurate colors, better image uniformity across the screen and more.

The X, the 8 Plus and the 8 are introduced at Apple's September 12 event.

The iPhone X comes in just two colors: silver and space gray.

Other than this, it supports wireless charging with fast-charging capability, Bluetooth 5.0, LTE Advanced, Animoji and more.

The new Apple TV device will cost $179 and ships on Sept. 22. You can also get different portrait lighting modes on the cameras. We know it is definitely compatible with Apple Watch Series 3, with and without cellular. And all of your existing content will be upgraded to 4K/UHD for free.

Apple TV 4K is available for $179 and you can order it from 15 September.

Apple boss Tim Cook paid tribute to the company's late co-founder Steve Jobs as he opened the live event in the venue which bears his name. The iPhone X Edition marks the tenth-anniversary of the original iPhone, which was launched way back in 2007. It's also added a barometric altimeter. New Series 3 watches are the same size as the Watch Series 2.

Apple Watch Series 3. For the front, there is a 7-megapixel camera.

"The first iPhone revolutionized a decade of technology and changed the world in the process", Cook said on stage. The firm says it has been working with leading cinema providers and streaming companies to make sure their films and shows are available in 4K.