10 things you need to know about the Apple Watch Series 3

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The pre-orders for the Apple iPhone 8 and iPhone 8 Plus is set to start from the 15 of September, and the iPhone X from the 27 of October, in the UAE.

Apple executives call it the iPhone "ten", but it's written as "X". There is also a flood illuminator that is designed to identify the users face in the dark.

The new Apple Watch looks the same as its predecessor; the new internals are what counts.

Such an iPhone has been widely anticipated for the iPhone's 10th anniversary and comes just weeks after Samsung unveiled its own super-premium phone, the $930-and-up Galaxy Note 8. There are more than 50 options to choose from.

The iPhone X trades out TouchID for FaceID.

The iPhone X, of course, wasn't the only new smartphone Apple introduced today. It's shiny and lightweight.

Apple had removed the headphone jack, and offered little to nothing by way of new features or even design to offset it. And then Apple had the chutzpah to commend itself on its "courage". "We were hoping to see advanced AR sensors on both the front and the rear of the new device, but the new, advanced sensors are primarily relegated to the iPhone X's front".

The 256GB model meanwhile in the US will sell for US$1149 (A$1433), compared to the Australian price of A$1829 - a difference of A$396. Apple showed off a simple use for this new, sophisticated camera technology with "animoji", which lets people animate emoji characters with their facial expressions. "You can buy an iPhone, depending upon which one you select, for in that same kind of ballpark", Apple CEO Tim Cook told Fortune on Monday.

Those accessories can be wireless charging mats, or the up-and-coming AirPower wireless charging device (expected to launch next year).

The loss of the home button means no more fingerprint sensor. The watch also features GPS and you can use Maps for directions, which automatically turns on location when away from iPhone.

Face recognition is not new in smartphones.

Craig Federighi, Apple senior vice president, demonstrated the phone's features on stage, with one of the more intriguing being the FaceID. We have a thread dedicated to Apple on our GuruFocus Forum.

The theatre, never before open to the public, features an expansive glass-enclosed lobby, with two massive white stone staircases leading down to the auditorium. So Apple may be pushing a daring innovation here.

Blau also praised the extended battery life for the phone, saying "you don't often get that" with new smartphones. An eSIM is a built-in SIM card embedded into to the device's internal board.

The aluminum-encased Apple Watch Series 3 is $329 without the cellular feature, and $399 with cellular included. And yeah, some of it kind of stinks, like the removal of the headphone jack.

Apple on Tuesday unveiled a number of new phones, including its most expensive one yet, as well as new versions of its Apple Watch and its streaming TV device. The new A11 Bionic chip also helps with real-time light analysis and more.

The dual-camera system of the iPhone was retained for this latest model but it's not vertically positioned at the back of your phone.