But smartphones today are expendable, and the furore dies down quickly, hence LG's announcement that they'll be unveiling their second flagship of 2017 - the LG V30 - today, 31 August.
The V30 introduces quite a few firsts for the series, the company, and even mobile devices in general. What if we ruin it for the V30 just like we did with the ambitious but experimental G5 and the ergonomic G6?
LG has opened a new chapter in the V-series and perhaps its entire smartphone lineup the LG V30 shows that OLED is the way of the future and does away with the iffy secondary screen. The big advantage of the Snapdragon 835 system chip is that it is built on a new, 10nm manufacturing process, which allows the chip to deliver great performance while consuming less power and allowing for better battery life. In the market, the V30 will be facing some tough challenge from the Note 8 which belongs to a series that has always been received favorably by consumers.
The LG V30 comes with the Qualcomm Snapdragon 835 platform, which should mean it is faster and more capable than the V20.
The LG V20 launched on Android Marshmallow with LG's UX 5.0 software over the top, while the LG V30 launches on Android Nougat with LG's UX 6.0+ software on top. Its battery capacity is 3,300 mAh, the same as the V30.
Incorporating a removable battery requires a manufacturer to make trade-offs.
The other standout feature is Point Zoom, which allows V30 users to tap on a specific point on the screen while filming a video and zoom in on that point.
LG is yet to announce the price of the V30. The silver sample I am testing has less blue tint than the silver G6, but still looks great. The feature, which seems to be a gradual progression of Android 7.0's split-screen multitasking capabilities, has been extended to the camera software as well. It has a dual-rear camera with one 16-megapixel sensor offering an f/1.8 aperture and one 8-megapixel sensor with an f/2.4 aperture. The edges are rounded and constructed of aluminum. While I obviously wasn't keen to fully test its breakability, I did take the V30 to the gym, where it survived a lengthy battering in my pocket as I listened to Spotify through some headphones (hooray for 3.5mm jacks). It also comes with Dolby Vision and HDR 10, making it better equipped for entertainment over its predecessor. The device features a trendy bezel-less following the footsteps of the LG G6. It also curves down and into the edges while the LG G6 has a flat display. Additionally, the V30 is also dust and water resistant - IP68-certified - as also MIL-STD-810G certified so it can technically survive harsh environment. The secondary camera at the rear is a 13MP sensor with a 120-degree wide-angle lens, EIS and f/1.9 aperture.
Inside the LG there is powerful core hardware. That said, I hope LG adds a little bit more to its Android skin, because even though its relatively clean and bloat free, not having an app drawer installed by default is pretty annoying. There is not as much functionality as the LG second screen, but after a week I find myself using it more than the edge panels on my Samsung devices. The 16MP sensor has an aperture size of f/1.6 which is world's first and it comes with 71° wide angle lens. The earpiece is made of durable materials, so this new technique called RAM (Receivers as a Mic) allows capturing loud sound without too much distortion. You'll get a suite of Cine features to give you fine-tuned control over your video settings, 16 color grading effects for your videos, and a studio app for editing and piecing together your masterpiece.