Google just announced its answer to Apple's augmented reality platform

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An indirect product of the Tango research is ARCore.

Up till now Google's version of Mixed Reality was also tied to hardware, via its Project Tango phones, which feature special depth-sensing cameras. "We believe the accessibility of Augmented Reality presents a unique opportunity to reach a massive global audience through innovative applications and new possibilities for content delivery". Snapchat and Instagram's filters let you become a cute fluffy animal and the world has fallen in love with Pokémon Go. The first ARCore-enabled devices are the Pixel and the Samsung S8, which run on Android 7.0 Nougat.

This also puts Google on even footing with Apple.

Google just announced something called ARCore.

"We're targeting 100 million devices at the end of the preview".

With ARCore, you could animate characters that react to the light in the room. Smartphone AR has been on Google's agenda for a few years starting with Tango, an initiative that launched in 2014.

What's your take on Google's ARCore? In one fell swoop, Apple commandeered the AR conversation.

Apple announced ARKit, a platform for developers to build augmented reality apps, at its annual Worldwide Developer Conference in June.

On Tuesday, Google released a similar platform, ARCore, to developers looking to create experiences for Android.

A number of companies are exploring AR, including Apple, whose iOS11 allows developers to use new APIs and kits to develop AR apps. Thus, so far we've only seen the Lenovo Phab2 Pro and Asus Zenfone AR boasting Tango functionality. Both are on sale now. When rounding to the hundredth of a percent, Google's addressable market with Tango makes up 0.00% of the smartphone market. "That's too strong a statement", he said. But Apple taking the lead in such a major new space effectively brands AR as an iPhone innovation-even though it clearly isn't.

ARCore is already seeing support from Unity and Unreal Engine, along with plenty of other developers out there in the world. But he added Google is still interested in advancing AR hardware. ARKit aims to provide developers with a suite of tools to make augmented reality apps, with the aid of devices' high spec cameras and motion sensors. We're talking about a wide range of potential AR use cases, not just live photo/video filters.

Here's what you need to know.

And you'll never experience the awkwardness of forgetting someone's name, because it could appear right over their head after the facial recognition software in your device pulls it up from your contacts list. You could argue that Glass was ahead of its time, but that failure left an opening for other companies to step up to the plate.

It's not a self-contained project either; Google plans to introduce a host of apps and services to bolster the support provided to AR developers.

"In terms of what you'll see early on... simple games, dancing hot dogs and gimmicky marketing activations", says Besecker.