Amazon shakes up retail food market

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In part two of Gordon Haskett's review of consumer behavior online, analyst Chuck Grom gives Amazon their due, as the online juggernaut "commands the majority of online traffic with an equal (or greater) share of household purchases when compared to all other e-commerce retailers combined", he said. Naysayers can continue to gripe, but our society - and our economy - will ultimately be better off with increased accessibility to good food and increased competition that lowers prices. However, since I was stuck traveling most of the day, it wasn't until today that I got a chance to go to my local store and see what has changed.

But Heidi Chapnick says that this is just the beginning of a long running battle for lower prices.

Now, Jeff Bezos didn't make a almost trillion-dollar company by doing anything naïvely.

Amazon has already, albeit slowly, been moving into the grocery and home convenience game.

The tech giant bought the grocery chain for nearly $14 billion and announced last week it would immediately lower prices. Brown eggs are now fifty cents cheaper at $2.99 per dozen.

At the town hall meeting in June, Mackey noted that having Amazon as an owner would help Whole Foods reduce cost "while improving our service to our customers". The sign also lists that there is "More to come".

In fiscal year 2016, Whole Foods had sales of approximately $16 billion and has more than 460 stores in the United States, Canada and the United Kingdom. Amazon's Echo and Echo Dot hands-free smart speakers were now on sale at select Whole Foods branches for the same price they are available on

It means that they don't carry popular brands.

Would Whole Foods delivery become an option? Interestingly, there was new signage throughout the store promoting the grocer's online shopping platform. Photo via Whole Foods.

So, one of the meat guys* used a paper cutout of the Amazon logo as a guide for how to mold the meat into the shape of the logo.

The Echo plays a critical role in Amazon's burgeoning ambitions to popularize and dominate the market for voice-controlled computing.

The lockers combined with Amazon's use of Prime Loyalty also could help close the gap between digital and brick-and-mortar in the broader supply chain, adds Greg Ng, vice president of digital engagement at PointSource.

"You have this competitor who can reimagine the store in ways the old physical-first stores cannot", Michelle Grant, head of retailing at Euromonitor International, recently told Food Dive.