Rolls-Royce Phantom Comes with a Fresh Concept: The Gallery

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It features a 6.75-liter V12 engine, turbocharged to deliver 563 brake horsepower.

The most immediate effect of all this bespoke luxury is that it is no longer possible to quote a price for a Rolls-Royce until you have finished specifying your unique auto - but in any case, if you need to ask the price, you can't afford it.

For starters, the Phantom is based on a new all-aluminium spaceframe architecture "Architecture of Luxury", that will be used by all future Rolls-Royce models. Rolls-Royce says the new Phantom features an Alertness Assistant, Night Vision and Vision Assist created to improve driving at night. Despite weighing 2,625kg, the Phantom can sprint from 0-100kmph in just 5.3 seconds before going on to hit an electronically governed top speed of 250kmph.

The new Phantom also benefits from a completely new engine. Some 30 per cent more rigid than the one it replaces, it ensures the auto delivers a superior "magic carpet ride" - generous cabin space, driver and occupant comfort, flawless acoustics - qualities that customers have come to expect of their Phantoms. The vehicle comes with a new double-wishbone front suspension at the front and a five-link setup with air-suspension at the rear. The handling of the sedan has also been improved upon when compared to the previous-gen model.

The auto also has Rolls-Royce's latest generation of self-levelling air suspension that makes millions of calculations each second as it continuously varies the electronically controlled shock absorbers, reacting to body roll and acceleration. It will be available in standard or extended wheelbase versions and be priced from around $520,000 (400,000 pounds).

Prices will see an "incremental but significant" increase over the current model, says auto, with entry-level cars expected to start at around £330,000. It goes on sale later this year, and although they say you can't afford something if you have to ask the price, this luxury machine is expected to cost from £320,000.

"This realisation was a moment of clarity about the destiny of Rolls-Royce", reflects Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

Development cars showed the car's new front bumper design featuring wider air vents, which extend further out towards the car's sides, and a new full-width grille. Rolls-Royce subsequently commissioned Sykes for their own mascot, which he adapted from his piece for Montagu.

"We can place unique works of art behind the glass", said Taylor.

Isolated from the outside world, you can better appreciate the craftsmanship of the Phantom's cabin, beginning with what RR calls "The Gallery". The body line dissecting the front doors is a particular standout, starting ironed-crease sharp as it leaves the bonnet, but fading then disappearing as it passes through the rear doors.

It is the "most silent motor auto in the world" for Rolls has given it 6mm two-layer glazing all around, more than 130kg of sound insulation, the largest ever cast aluminium joints for better sound insulation and used high absorption materials. As a result, the Phantom VIII is about 10 percent quieter at 62 miles per hour than the Phantom VII. Said to be the most silent automobile there ever was, the Phantom has tons of insulation which muffle the noise that is generated during the ride.