Apple reveals the iMac Pro, its most powerful Mac ever

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The new iMacs feature Intel's newest Kaby Lake processors along with an upgraded display that Apple claims to be the "best Mac display ever". "Today iMac gets a huge graphics performance increase, faster CPU performance, Thunderbolt 3 and a brighter Retina display with support for 1 billion colours".

This larger model additionally comes with improved graphics and more video memory, and the 13-inch MacBook Pro now has a £1,249 option.

The executive said Apple chose to go "really nutty" by offering the iMac Pro with an 8-core Intel Xeon processor, 10-core Xeon processor, or an 18-core Xeon processor.

Starting from £1,049 for the 21.5in iMac or £1,749 for the 27in 5K model, they're now pretty damned powerful.

Hardcore Mac fans may have had their fingers crossed for the return of the Mac Pro, but an extra "i" slipped in there somehow, and Apple instead has produced an iMac Pro.

Apple's announcement on Monday comes just two months after exec Phil Schiller said that the company was "in the process of completely rethinking the Mac Pro".

Coming along with the new processors is an update to Intel's Iris Pro Graphics 640, which offers better overall performance.

With thin and light designs, powerful performance, unbelievable displays and all-day battery life, Mac notebooks deliver the world's best portable computing experience.

On the notebook side of things, things are a little less exciting as the Cupertino giant has simply refreshed its line of notebook to the current generation of Intel's Kaby Lake processors, while the MacBook Air gets a modest speed bump.

The iMac Pro will start at $4,999 in the United States and will be available in December. Apple recently stated that it would launch new iMacs this year and it delivered the goods with new Kaby Lake-equipped models.

The iPhone remains Apple's most important product by far, but the company needs a range of devices to keep consumers locked into its profitable and growing ecosystem of services and apps. You're not going to get a worthwhile VR experience on the graphics found in the current iMac, Mac Mini, or even Mac Pro.

The iMac Pro will be available in December. It is the right device for those who need a high-end display in order to complete their work.

"This will be our fastest and most powerful Mac ever, which brings workstation-class computing to iMac for the first time", John Ternus, Apple's vice president of Hardware Engineering, explains. The iMac Pro design doesn't deviate much from the iMac but does look sexier in a Space Grey color. The other processor choices include an 8- and 10- core Intel Xeon processor.