Companies that have ditched the Sean Hannity Show are Cars.com, the United Services Automobile Association, home-security company Ring, Crowne Plaza Hotels, Peloton bicycles, and mattress companies Leesa Sleep and Casper.
The Fox News Channel removed stories based on unfounded allegations that Seth Rich, a Democratic National Committee staffer slain previous year, was targeted because he was leaking information to WikiLeaks.
Fox News' Sean Hannity had been one of the main purveyors of a widely discredited theory that DNC staffer Seth Rich was shot and killed near his home in Northwest Washington past year because he had supplied DNC emails to WikiLeaks.
Hannity said Wednesday that despite Fox News's decision to retract the Seth Rich story, he operates independently and has "retracted nothing".
On his show Tuesday night, Hannity said he would drop the story "for now", but pledged on Twitter later that "not only am I not stopping, I am working harder".
Hannity himself is taking a previously-unannounced vacation on Thursday and Friday. TODAY, George Soros, & Hillary Clinton supported Mediamatters is targeting all of my advertisers to try and get me fired.
"You'll hear that as, 'Oh there's truth to the conspiracy story and Hannity can't report it, '" McBride told CBS News.
Fox News staffers have told CNNMoney that they are frustrated and embarrassed by Hannity's peddling of the conspiracy. Hannity promoted the idea via Twitter and vowed to follow it through, even as Fox posted an official retraction and law enforcement said there was no proof of the theory.
"We have no plans to advertise on Fox News for the foreseeable future", the company said in a statement.
Here's a running list of the advertisers who have made a decision to leave Hannity's program. Media Matters, Think Progress and BuzzFeed, among others, are keeping a running tally of advertisers that have left Hannity's show. WikiLeaks founder Julian Assange in an interview on Netherlands TV suggested that Rich may have been a source for the leaks clearinghouse, reigniting conspiracy theories.